When selecting a color, the shade and hue are only part of the equation. All colors have a personal significance to each individual, and that deep emotion is often ascribed through the cultural context that they have gained through their community’s history and traditions. The same color may have a different meaning in different cultures. In one culture it may be commonly associated with strength, while in another, passion.

Your Brand in Color

When it comes to your business’ branding, it goes far beyond a logo. Colors say quite a bit about what type of image your brand is trying to convey and how consumers perceive your product. 

Consumers make up their minds within 90 seconds of their initial interactions with products, and about 62-90% is based on the color, according to Satyendra Singh in the “Impact of Color on Marketing.” In fact, up to 80% of brand recognition comes from color alone.